Client: The Finnish Skateboarding Association & The olympic commitee
Agency: NORD DDB / Creative: Samuli Heino, Lauri Vassinen, Kalle Wallin, Jimi Hyvärinen, Julia Lehmuskallio Production: Pablo Films Jyri Paajamaa, Mikko Huupponen

In summer 2020 skateboarding was supposed to be in the Olympics for the first time, but despite of a strong boardsports culture, Finland faced a problem; it didn’t have a national team.

Together with the Finnish Olympic Committee and Skateboarding Association we established the potential national team and faced another small problem: most of our athletes were not into competitive skateboarding and traditional companies were suspicious of sponsoring skateboarders.

So, we created Chasing the Spot, a content marketing platform that brought skateboarding and the sponsors together. This way we got the national team introducing skateboarding as a lifestyle to the big audience.

The campaign included several touchpoints: media interviews and press conferences, social media content on our own, the athletes’ and the sponsors’ channels, a 10-episode TV documentary and the team’s own Olympic anthem made by SMC Lähiörotat. The Chasing the Spot documentary also featured in the Finnish version of Gogglebox (Sohvaperunat).

The project received a honorary mention at the SPOT-awards 2021 for sports sponsorship.

Watch the full 10 episode series in Youtube:
Chasing the spot